(2024) Research Solutions: Encouraging Better Driver Behavior with Rewards and Incentives, TR-759, 2024. Transportation, Department of
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Abstract
Conventional approaches to achieving compliance with speed limits are almost always punitive: speeders are intercepted and punished through fines or other sanctions. Nevertheless, psychological research and practical experience have shown that penalties and rewards are equally powerful motivators of human behavior. “Un-Ticketed” explored whether it is possible to improve speed compliance by incentivizing good behavior (in addition to punishing bad behavior). Specifically, the project collaborated with local police departments to implement a contest where randomly-selected drivers who complied with the speed limit in a problem corridor were rewarded with gift cards donated by local businesses. Traffic speeds were monitored before, during, and after the intervention to identify impacts on speeds, and drivers surveyed to identify possible changes in attitudes about speeding.
| Item Type: | Departmental Report |
|---|---|
| Keywords: | behavioral countermeasures—human factors—incentive—motivation—nonpunitive—public policy—safety—speeding |
| Subjects: | Transportation Transportation > Social impacts Transportation > Roads and highways Transportation > Traffic safety Transportation > Research |
| ID Code: | 50622 |
| Deposited By: | Iowa DOT Research |
| Deposited On: | 30 Sep 2024 13:06 |
| Last Modified: | 30 Sep 2024 13:06 |
| URI: | https://publications.iowa.gov/id/eprint/50622 |