Factor Analysis of the Market Structure of the Fluid-Milk Bottling Industry in the North Central Region, October 1971

(1971) Factor Analysis of the Market Structure of the Fluid-Milk Bottling Industry in the North Central Region, October 1971. Iowa State University

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Abstract

One purpose of our study was to provide milk bottlers with information that they might use in deciding how to adjust to changes in market conditions. A second objective was to improve our understanding of market structure, conduct, and performance by determing some of the economic, sociological, and psychological variables that fluid-milk processors (from their own knowledge and experience) believe are relevant to their marketing problems and by determining some of the important relations among these variables. This report is concerned with the second objective. Another report deals with the first objective.