(2025) Research in Progress: Transforming Traffic Safety Culture within Families and Communities, TPF-5(547), 2025. Transportation, Department of
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Abstract
This project is a cooperative effort of participating state DOTs and other (traditional and non-traditional) organizations with a vested interest in positively affecting the traffic safety culture. As its third phase, this long-term partnership supports continual evolution and integration through research projects, developed tools, and implementation efforts. Collectively with its last two phases, the efforts completed by this pooled fund continue to develop and deliver tools and services to transform the national, state, and community-level traffic safety culture. The goals of this transformation are to: 1 - Show a measurable shift in values, attitudes, and behaviors related to road safety. To maintain positive changes in culture shifts that must be sustained in traffic safety behavior for all motorized and non-motorized road users. 2 - Recognize and define many different levels of cultural influence in traffic safety and create and implement tools that positively influence a sustainable shift in those cultural beliefs. 3 - Create tools for practitioners that impact culture in their organization and communities. 4 - Provide the framework to influence the driver risk-takers to comply with making safe choices behind the wheel, whether automatically, due to culture shifts, or because of those influencers that one might identify with, such as peers, family, etc. Through continual collaboration, implementing, and trying new approaches, we can significantly improve traffic safety culture to reduce fatalities and serious injuries for all motorized and non-motorized road users.
| Item Type: | Departmental Report |
|---|---|
| Keywords: | Best practices; Safety culture; State departments of transportation; Strategic planning; Traffic safety |
| Subjects: | Transportation Transportation > Traffic safety Transportation > Research |
| ID Code: | 53147 |
| Deposited By: | Iowa DOT Research |
| Deposited On: | 30 May 2025 14:10 |
| Last Modified: | 30 May 2025 14:10 |
| URI: | https://publications.iowa.gov/id/eprint/53147 |