Travel Development Division Year-End Review, 1977

(1977) Travel Development Division Year-End Review, 1977. Iowa Economic Development Authority


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Iowa's tourism industry, 1977 was a year of frustration. Total tourist travel dropped slightly, but dollar volumes increased. The drop is attributed to normal decline after the bicentennial push and, in Iowa, was coupled with summer drought conditions, energy effects leftover from the previous winter, and the general national economy. On the bright side, more Iowans discovered what their own state had to offer, better research data became available allowing tighter measurement of Iowa's travel industry, and increased awareness coupled with improved sophistication, allowed Iowa to gain a larger share of the national travel dollar than ever before.

Item Type: Departmental Report
Keywords: Travel, Tourism, Iowa
Subjects: Recreation and tourism
Recreation and tourism > Tourism
ID Code: 40866
Deposited By: Margaret Barr
Deposited On: 16 May 2022 13:56
Last Modified: 16 May 2022 13:56