(1972) Evaluation of Advertising Expenditures for Travel and Tourism, December 20, 1972. Iowa Economic Development Authority
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travel and tourism.pdf File Size:2MB |
Abstract
Marketing is concerned with satisfying the needs of customers, and bringing tourist customers to Iowa is a marketing responsibility of the Tourism Division, Iowa Development Commission. This exploratory investigation looked into the advertising component of the tourism marketing aggregate, to determine methods for improving return on investments.
| Item Type: | Departmental Report |
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| Keywords: | travel, tourism, evaluation, advertisting |
| Subjects: | Business and industry > Economic development Recreation and tourism Recreation and tourism > Tourism |
| ID Code: | 26631 |
| Deposited By: | Margaret Barr |
| Deposited On: | 13 Feb 2018 17:53 |
| Last Modified: | 13 Feb 2018 17:53 |
| URI: | https://publications.iowa.gov/id/eprint/26631 |