Evaluation of Advertising Expenditures for Travel and Tourism, December 20, 1972

(1972) Evaluation of Advertising Expenditures for Travel and Tourism, December 20, 1972. Iowa Economic Development Authority

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Abstract

Marketing is concerned with satisfying the needs of customers, and bringing tourist customers to Iowa is a marketing responsibility of the Tourism Division, Iowa Development Commission. This exploratory investigation looked into the advertising component of the tourism marketing aggregate, to determine methods for improving return on investments.

Item Type: Departmental Report
Keywords: travel, tourism, evaluation, advertisting
Subjects: Business and industry > Economic development
Recreation and tourism
Recreation and tourism > Tourism
ID Code: 26631
Deposited By: Margaret Barr
Deposited On: 13 Feb 2018 17:53
Last Modified: 13 Feb 2018 17:53
URI: http://publications.iowa.gov/id/eprint/26631