How Farm People Accept New Ideas, November, 1955

(1955) How Farm People Accept New Ideas, November, 1955. Iowa State University Extension


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The major purpose of this publication is to show the process by which ideas become accepted. This diffusion process will be discussed from three points of view: 1. The stages through which an individual goes from the time he first learns of an idea until he adopts it, and the media which are most effective at these various stages. 2. Some situational and group influences affecting adoption. 3. Some of the characteristics of farm people as they relate to rate of adoption.

Item Type: Departmental Report
Note: Series: Special report / Agricultural Extension Service, Iowa State College ; no. 15 | North Central regional publication ; no. 1 Services
Keywords: Agricultural extension work; Farmers
Subjects: Agriculture and food production
ID Code: 46117
Deposited By: Pamela Rees
Deposited On: 12 Oct 2023 21:18
Last Modified: 12 Oct 2023 21:18