(1977) Management Aid: Preparing Marketing Plans, 1977. Iowa State University
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Preparing marketing plans OCR.pdf File Size:2MB |
Abstract
Findings from the study was that only about 10 percent of Iowa companies prepare a written "marketing plan." This is probably par among companies all over the United States. And, it goes without saying that every company has though t about and is following some plan for marketing, whether it is written or not
| Item Type: | Departmental Report |
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| Keywords: | marketing plan, manufacturers, companies |
| Subjects: | Business and industry > Economic development Business and industry Business and industry > Economic forecasts |
| ID Code: | 43849 |
| Deposited By: | Margaret Barr |
| Deposited On: | 31 Mar 2023 15:24 |
| Last Modified: | 31 Mar 2023 15:24 |
| URI: | https://publications.iowa.gov/id/eprint/43849 |