Management Aid: Preparing Marketing Plans, 1977

(1977) Management Aid: Preparing Marketing Plans, 1977. Iowa State University

Preparing marketing plans OCR.pdf

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Findings from the study was that only about 10 percent of Iowa companies prepare a written "marketing plan." This is probably par among companies all over the United States. And, it goes without saying that every company has though t about and is following some plan for marketing, whether it is written or not

Item Type: Departmental Report
Keywords: marketing plan, manufacturers, companies
Subjects: Business and industry > Economic development
Business and industry
Business and industry > Economic forecasts
ID Code: 43849
Deposited By: Margaret Barr
Deposited On: 31 Mar 2023 15:24
Last Modified: 31 Mar 2023 15:24