(1962) Attitudes and Opinions of Eastern Industrialists Toward the State of Iowa, December 1962. Governor's Office
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Abstract
The purpose of this research was to go beyond the quantitative measurement of opinion concerning the topics detailed above and, through a detailed analysis of verbatim responses, determine current opinions of the State of Iowa. The results were analyzed in terms of basic theories and principles which can be turned to practical use by the client to gain a more favorable advantage from investments in advertising and promotion.
| Item Type: | Departmental Report |
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| Keywords: | Eastern Industrialists, investments, advertising |
| Subjects: | Business and industry Business and industry > Economic development |
| ID Code: | 43259 |
| Deposited By: | Margaret Barr |
| Deposited On: | 07 Mar 2023 14:12 |
| Last Modified: | 07 Mar 2023 14:12 |
| URI: | https://publications.iowa.gov/id/eprint/43259 |