(2005) Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer’s Brand in the Cattle Industry, May 2005. Transportation, Department of
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Abstract
This manuscript reports on a project to examine the feasibility of extensive radio frequency identification (RFID) tagging to determine product provenance in the meat production industry. The investigators examined existing technologies and meat production processes as well as emerging technologies in RFID tagging to assess the potential of RFID technologies for provenance assurance. While RFID technologies hold tremendous promise for traceability, the current state of the technology and production process creates challenges for effectively creating full traceability. However, RFID holds tremendous potential for improving processing throughput, which will help make RFIDbased traceability more attractive for adoption by meat processors.
Item Type: | Departmental Report |
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Keywords: | brand marketing, provenance assurance, radio frequency identification(RFID), traceability. |
Subjects: | Agriculture and food production > Livestock > Cattle Agriculture and food production > Livestock Agriculture and food production |
ID Code: | 2809 |
Deposited By: | Margaret Barr |
Deposited On: | 12 Sep 2005 |
Last Modified: | 12 Sep 2005 |
URI: | https://publications.iowa.gov/id/eprint/2809 |