|
www.IowaABD.com |
Lynn M. Walding, Administrator |
|
|
e - NEWS |
|
April 16, 2004 |
|
1. State Wants to Hire its Own Workers to
Distribute Liquor (Iowa)
2. Chivas Bids to Make the Glenlivet Number
One
3. Jim Beam Ends Yearlong Marketing Hiatus
4. Ex-officer Sentenced in Alcohol Case
5. Coralville Considers Limited Smoking Ban
6. 3 Council Bluffs Teens Face Murder
Charges
7. Patch 'to Cut Booze Temptation'
8. Alcohol, Especially Beer, Linked to
Gout
9. S Spirits LLC, Purveyors of S GUARO(TM)
Launch.....
1. State
Wants to Hire its Own Workers to Distribute Liquor (Iowa
Associated Press
April
12, 2004
(Des Moines-AP) -- State regulators want to hire their own
workers to haul liquor to retailers around
The Iowa Alcoholic Beverages Division thinks it can save
taxpayers money by doing that work itself instead of paying a private company
to do so.
The state workers would take over work done by J-A Jones
Global Services, which is in bankruptcy proceedings.
The agency says it can save taxpayers
one-point-three-million-dollars in the next two years. The plan would require
hiring about 30 new workers and leasing a fleet of trucks.
Business lobbyists say it's a bad idea because lawmakers are
trying to reduce the size of government.
Jones officials have accepted the state's offer to buyout
the remaining two-and-a-half years of their contract. A bankruptcy court must
still sign off on the deal.
|
|
|
|
2. Chivas Bids to
Make the Glenlivet Number One By Guy Dixon - April 11, 2004 CHIVAS Brothers, the Scotch whisky
division of Pernod Ricard,
is preparing a global marketing blitz in support of The Glenlivet
later this year as it seeks to close the gap on the world’s top selling
single malt, Glenfiddich. Porta said:
"The Glenlivet is a brand in which we are
going to invest more and we have ambitions in the
|
|
3. Jim
Beam Ends Yearlong Marketing Hiatus
By: Natives
The New York Times
April 15,
2004
After more than 200 years, Jim Beam Bourbon still has loyal
customers around the globe and had about $400 million in reported worldwide
sales last year. But in the 21st century, sales have been flat - and last year
showed an actual decline - even as many other liquor brands grew.
So this week Jim Beam ends a yearlong hiatus from
advertising and will have its first campaign by its new agency, the
Instead the new campaign, with a budget estimated at $8
million to $12 million, features Jim Beam bottles stripped of their labels for
an unobstructed view of their brown liquid contents. The new theme: "The
stuff inside matters most."
"It's a way for us to highlight that it's not about the
label," said Tom Flocco, chief executive at Jim
Beam Brands Worldwide in
While Jim Beam remains one of the top-selling brands in the
world, it faces several challenges as it seeks a return to growth, people
involved with the industry said.
In the broader contest between brown spirits like whiskey
and brandy and white spirits like vodka and gin, the "browns" have
been declining for years, said Frank C. Walters, the senior vice president and
research director of M. Shanken Communications in
"The tastes have changed and the marketing has
changed," Mr. Walters said, citing the robust expansion of vodka over the
last 30 years as well as the new flavored vodkas that are currently stoking
sales in the category.
Jim Beam's share of the bourbon and whiskey market increased
to 22.1 percent in 2002, from 21.4 percent in 1990, according to the 2004
Impact study. Its peak came in 1994 at 23.8 percent, Mr. Walters said.
By comparison, Jack Daniel's Tennessee Whiskey represented
29 percent of the market in 2002, up from 21 percent in 1990.
Even though Jim Beam advertising was dark last year, its
marketers were busy reorganizing and expanding their research team. They
concluded that the brand's most loyal customers believed in and identified with
its "true character."
Marty Orzio, chief creative
officer at BBDO Chicago, part of the Omnicom Group, said conveying a product's
character to consumers was not the same as evoking the ideal emotional reaction
from them. "I can say I believe in goodness," Mr. Orzio
said, "and the consumer can say, 'Yeah, so what?' If you're going to talk
about character, where you begin is by demonstrating it."
"The very simple demonstration that we are willing to
take the label off the bottle and allow the bourbon to speak for itself takes
it one step further," Mr. Orzio added.
To underscore the theme of authenticity, the agency
photographed the ads in real bars on counters that in some cases bore the
visible wear from years of bent elbows. One ad due later in the campaign points
out that the United States Constitution, written in 1787, lists the 17 times it
has been revised. "Jim Beam's recipe was written in 1795," the ad
then says, without further comment. No amendments is
the implication.
The outdoor component will include billboards tailored to
their setting, as in the
But it is the debut print ad of the campaign that will probably
set the tone.
"The first ad is highly intrusive, where consumers can
actually pull the label off the page," said Mr. Flocco,
the Jim Beam chief executive, using "intrusive" as a compliment in
the way that marketers do.
The ad, which will run in magazines like Rolling Stone and
Details, asks readers to peel the label from the picture of a bottle on the
page. "Go ahead," the ad copy reads, "peel that label off. What
really matters is the stuff inside."
The removable label, prepared for Jim Beam by Multiple
Images Printing in
But the peel-off label speaks as well to the extra efforts
that alcohol marketers must make in their magazine and newspaper ads, given the
limits on where and how they can advertise. Most visibly, perhaps, the
increasing criticism of alcohol ads has slowed the liquor marketers' recent
moves toward television advertising, which was once considered off limits but
has lately been regarded by the industry as a road to increased revenue.
Some companies have forged ahead, like Absolut
Spirits, which began showing a commercial this month to introduce its premium
Level vodka. But Jim Beam is still wrestling with whether to take its campaign
to television, trying to weigh the benefits against potential criticism and, of
course, greatly increased media costs. In the meantime,
standing out in the venues that remain, like magazines, is paramount.
Michael T. Maguire, president at Structural Graphics in
The inability to be on television has clearly contributed to
the desire of marketers to use eye-popping print ads, Mr. Maguire said.
"The budgets are there because they can't be spent on
TV," he said. "They also need to make a splash."
Despite the spate of complaints over alcohol marketing, one
frequent critic said the Jim Beam campaign might be better than more typical
approaches.
"If they're focusing on quality, that's better than
them focusing on wealth, success, attractiveness and other lifestyle themes
intended to sell pleasure and life more than the product itself," said
George A. Hacker, director of the Alcohol Policies Project at the Center for
Science in the Public Interest in
"We would encourage Jim Beam to stay with print and not
move onto the airwaves," Mr. Hacker added. For every spirits advertiser that
joins beer marketers on television, he predicted, the more the spirits
commercials will come to resemble beer spots.
"The whole premise of advertising liquor on television
is that the industry has the right to do whatever beer has done," he said.
"The end product is that you're going to have the Bacardi Twins and
mud-wrestling women in whiskey ads. Those are the sort of themes that have
clear appeal to younger people."
4. Ex-officer
Sentenced in Alcohol Case
By Mike
McWilliams –
April 14,
2004
Lenoch gets deferred judgment for providing to 18-year-old girl
Christopher
Lee Lenoch, 30, told the court he takes full
responsibility for providing alcohol for an 18-year-old girl multiple times
between Jan. 6 and March 13, 2003. Lenoch joined the
Coralville Police Department in March 1998 before resigning in May 2003.
At
the time, the girl was a student at West High.
"As
a result, I've since lost employment with the Coralville Police Department and
have possibly put myself in a position not to be in law enforcement for the
rest of my life," Lenoch said. "I
understand I made a mistake, needless to say, and ... hopefully will return to
law enforcement."
The
Johnson County Attorney's Office charged Lenoch with
the serious misdemeanor in January. He initially pleaded not guilty but entered
a written guilty plea in February.
District
Associate Judge Stephen C. Gerard III also ordered Lenoch
to complete 50 hours of community service. If Lenoch
completes the terms of his probation and stays out of trouble for one year, the
charge will be cleared from his record.
Lenoch said he never let the girl drive drunk and would let her
stay at his house when she had been drinking. Lenoch
described his relationship with the girl as close.
"It
was, upon meeting her, the best words I can use are head over heels at the
time," he said.
Lenoch said he has been emotionally "up and down" since
Jan-uary. He said it has been most embarrassing when
people in the community who didn't know about the charge ask him why he's no
longer a police officer.
County
Attorney J. Patrick White sought the minimum penalty, a $500 fine, against Lenoch instead of a deferred judgment because of the nature
of the offense, Lenoch's role as a police officer and
because the incidents spanned more than two months.
However,
White also said he sought the minimum fine because of Lenoch's
clean criminal record and his promptness to accept responsibility for the
charge.
Defense
attorney Nick Russo urged Gerard to hear the case as an instance of "human
frailty."
"He's
human, and he got caught up in a serious mistake," Russo said.
Based
on Lenoch's age and clean criminal record, Gerard
agreed to the deferred judgment.
"One
of the many troubling matters is that law enforcement officers are sworn to
uphold the laws 24 hours a day," Gerard said.
Coralville
Police Chief Barry Bedford said that is not likely to happen.
"The
academy council is overburdened as it is,"
5. Coralville
Considers Limited Smoking Ban
By Jessica Seveska - The Daily Iowan
April 14,
2004
How,
councilors wondered, do you stop a golfer from lighting up on the Brown Deer
Golf Club's green? Can you realistically snuff out a picnic-goer's
Marlboro at
"It's logistics," said Councilor Jean Schnake, one of the proposal's critics. "What do you
do if people don't follow the policy?"
Unlike
Iowa City's now-defunct ban - which had prohibited smoking in establishments
that make more than 50 percent of their revenuefrom
food sales - the Coralville policy would halt smoking in such places as parks
and recreation facilities. Restaurants and other private venues would remain
unaffected.
One
thing is certain, Councilor Tom Gill said about the bill he presented to the
public at Tuesday's meeting: The policy, if passed, would make Coralville a
state leader in the push to crack down on smoking.
"This
is a health issue," Gill said, noting that cities such as
Other
councilors, such as Henry Herwig, suggested a more
moderate approach, such as designating certain areas for smoking. The city will
share the idea with its Parks and Recreation Department before moving ahead.
"You
don't want to adopt a policy you can't enforce," warned city administrator
Kelly Hayworth.
6. 3
TheOmahaChannel.com
April 14,
2004
Teens Accused
In Fall Down Stairs That Killed Man
On March 27, police said, partygoers were
drinking beer, vodka and whiskey, and smoking marijuana. Around 4:30 a.m.,
Harris was attacked.
Court documents show that Mike Anderson, 17,
punched Harris in the back of the head, knocked him to the ground and continued
striking Harris in the face and head no less than six times.
|
|
Jon Adams, 16, is accused of kicking Harris in
the head. Devon McConnell, 18, is accused of ordering the attack, allegedly
because Harris was talking badly about some friends.
Harris attempted to leave, according to
investigators, but fell down the stairs and died.
"The cause of death, according to the
autopsy, was blunt trauma to the head, and the fall down the stairs," said
Pottawattamie County Attorney Matt Wilbur, who made the decision to charge the
teens with first-degree murder. "If death occurs while people are
participating in a forcible felony, it's murder in the first."
Wilber said it's a difficult case, especially
with the young ages of the suspects.
"It bothers me a lot. I've struggled with
this case a lot -- what to charge," Wilbur said.
The court documents show people at the party did
not immediately call 911 after Harris fell down the stairs. It took between 10
and 20 minutes before someone finally called. Harris was declared dead at the
scene.
7. Patch
'to Cut Booze Temptation'
BBC News
April 16,
2004
A patch is being developed which could cut drinkers' desire
for a tipple.
The patches will contain both nicotine, to help smokers
quit, and a compound called mecamylamine, which
tackles the temptation to drink.
Alcohol consumption in drinkers was reduced by using the
patch, researchers at
However, alcohol campaigners said it was better for people
to simply stick to recommended amounts of alcohol.
The patches would be worn at all times, which has the benefit of keeping medication levels in the blood
constant.
A patch purely for drinkers who do not smoke could be
developed at a later date.
The most common current treatment is antabuse
which causes drinkers to have the symptoms of a bad hangover.
Mecamylamine will instead reduce people's desire
to have a drink.
It works by affecting dopamine pathways in the brain, which
are stimulated by alcohol and nicotine.
Enjoyment
Jed Rose, director of the nicotine research programme at
He added: "We have observed that mecamylamine,
administered in combination with a nicotine patch, reduces alcohol consumption
in light drinkers.
"We hope that it can also help heavy drinkers cut
down."
However, the Society of Chemical Industry said the patch's
effectiveness on curbing drinkers' desires is yet to be proved.
Michelle Wilson, of the society's biotechnology group, said:
"While a more user friendly approach to curbing excessive alcohol
consumption is an attractive idea, it is still far from being established that
this patch could have a real impact on this issue."
And Alcohol Concern said the patch was "unlikely to
have a significant effect" on the
It advised people to stick to the recommended limits for
alcohol consumption which are two to three units a day for women and three to
four units a day for men.
8. Alcohol, Especially Beer, Linked
to Gout
April 16,
2004
BY Emma
Ross– Associated Press
Study confirms what has long been believed
One
of humankind's most ancient diseases, the painful joint condition is the
leading cause of arthritis in men. It is less common in women, occurring only
after menopause.
The
connection to drinking has been believed for centuries, but a study published
this week in the Lancet medical journal verifies it for the first time. The
study found that even light indulgence increases the risk.
It
found that beer was the worst choice for gout, followed by spirits. It
concluded that moderate wine drinking did not appear to pose a problem, but
experts said there were too few men in the study who drank a lot of wine to be
sure that wine is safer.
In
the study, conducted by scientists at
When
the study ended in 1998, 730 men, or nearly 2 percent, had developed gout.
The
higher the man's daily alcohol consumption, the more likely he was to develop
gout. The disease was more than twice as likely to occur in men who drank the
most alcohol compared with those who drank none.
Gout
is caused by too much uric acid in the blood. The acid forms crystal deposits
in joints, particularly in the big toe, feet and ankles.
Uric
acid levels are raised by foods and drinks containing a compound called purine. Digestion breaks purine
down into uric acid. Beer is particularly high in purine.
Gout causes sometimes-excruciating episodes of
pain in feet and joints. Severe cases can cause major disability or kidney
failure. Curtailing alcohol consumption is already recommended for people who
suffer from the disease.
9. S Spirits LLC, Purveyors of S
GUARO(TM) Launch.....
Excerpted from a press release
April 14, 2004
The Distinctive New White Spirit Originating From
LOS
ANGELES, April 14 /PRNewswire/ -- With an initial
launch in Los Angeles and surrounding areas causing a stir of anticipation, S
GUARO(TM), is poised to go from Hollywood A-List drink of choice, to national
phenomenon, with a group of the Entertainment and Spirits industry's finest at
the helm.
S
GUARO is the first major white spirit to be introduced into the