|
www.IowaABD.com |
Lynn M. Walding, Administrator |
|
|
e - NEWS |
|
February 27, 2004 |
|
1. College Square Hy-Vee Offers "Scaled Up" Liquor
Store
2. Trade Deal May Help Distillers
3. Diageo Launches Latest Flavored Malt Beverages (FMB) -
Twisted V
4. HPNOTIQ Offers the Perfect Complement to Today's Stylish
Weddings
5. State Considers Easing Revocation
6. Anheuser-Busch Unveils New Alcohol Awareness Campaign
More
than 1,000 varieties of wine fill the cherry wood shelves at Hy-Vee Wine
and Spirits. The store will feature the largest selection of liquor in the
Cedar Valley.
RICK CHASE / Courier Staff Photographer
1. College Square Hy-Vee Offers "Scaled Up" Liquor
Store
CEDAR FALLS --- Thousands of varieties
of wine, spirits and beer will soon fill the shelves and coolers of a former
sporting goods store.
Hy-Vee Wine and Spirits will open
late next week in the former Scheel's All Sports building on University Avenue.
The tentative opening date is Feb. 27.
The 6,626-square-foot store in
College Square will be managed by P.J. Holbach, and it will boast the largest
selection of liquor in the area, according to Cedar Falls Hy-Vee store director
Wade Chalstrom.
"We haven't found anything
nearby that is bigger," Chalstrom said. "We should have the largest
variety in the Cedar Valley."
The West Des Moines-based,
employee-owned corporation began building separate liquor stores near its
grocery locations about four years ago. Hy-Vee Regal in Waverly is similar to
the Wine and Spirits store.
Wine and Spirits will carry 1,356
varieties of wine including many high-end brands. Also available will be 842
different spirits and 326 varieties of domestic, import and specialty beers. A
22-by-38-foot walk-in beer cooler also is located inside.
Cherrywood displays have been
erected for the numerous bottles of wine. The wine section also has a
wood-looking parquet floor to "enhance the look," Chalstrom said.
"It is a lot different than a
regular store display case. The Wine and Spirit stores are scaled up and look a
lot nicer than a basic white tile floor with a display case," he added.
The liquor store also will sell
soda, ice, tobacco products and other accessories. Store hours are 10 a.m. to 8
p.m. Sunday, 8 a.m. to 10 p.m. Monday through Wednesday and 8 a.m. to 11 p.m.
Thursday through Saturday.
While Wine and Spirits nears
completion another Hy-Vee project is just beginning down the road.
Construction recently began on
Hy-Vee Gas located directly in front of the supermarket. Gas tanks are being
placed in the ground this week, and framework for the building will start next
week, Chalstrom said.
Chalstrom has been attempting for
many years to get a Hy-Vee Gas in front of his building where Citgo once stood.
"We've lost some gas stations
in Cedar Falls during the last couple months," he said. "And with all
the traffic along University and the lack of gas stations, you have to go a
mile or two just to get to the closest one. We think it will do very
well."
Hy-Vee opened a similar 12-pump self-service
gas station/convenience store in September near its Crossroads Center location
in Waterloo.
|
2. Trade
Deal May Help Distillers By David Goetz -The
Courier-Journal February 20, 2004 Australia
would lift 5% duty on U.S. spirits
The trade deal, which needs approval by the
legislative bodies in both countries, would lift the 5 percent duty on
distilled spirits shipped from the United States to Australia, a large and
growing market for American whiskey.
U.S. distillers would get a second bonus from the
agreement — exclusive use of the terms bourbon and Tennessee whiskey. Nobody outside the United States drinks more
bourbon and straight whiskey than the Aussies, who like to down it in flavored,
ready-to-drink cocktails as well as by the bottle. In dollar terms, Australia is the fourth-largest
export market for all categories of U.S. spirits, according to the U.S. Trade
Commission, running up a tab of nearly $60 million last year, a 7 percent
increase. Bourbon and Tennessee whiskey accounted for about 83 percent of
those exports. So U.S. distillers stand to pick up some $3 million
or more a year to improve their marketing, make their pricing more
competitive or refresh the bottom line. "At the margin a reduction in tariffs or
duties or taxes is always helpful for your competitive positioning in the
market," said Max Shapira, president of Heaven Hill Distilleries, of
Bardstown, Ky. The company markets its Evan Williams and Elijah Craig brands
in Australia and sells bourbon in bulk there. "I think it bodes well for
the continued growth of bourbon in Australia." Australia is the third-largest overseas market for
Jack Daniel's, Southern Comfort liqueur and BrownForman'sother whiskey
brands, spokesman Phil Lynch said. If the free-trade windfall comes about,
the company will evaluate what the competition does there before deciding how
to spend the extra cash.
|
|
3. Diageo Launches Latest Flavored
Malt Beverages (FMB)-Twisted V
February 20, 2004
|
|
Smirnoff Twisted V
Offers Consumers Unique Flavor Range - Green Apple, Raspberry, Mandarin Orange
and Cranberry
STAMFORD, Conn. – PRNewswire/ -- Diageo, the world's leading premium drinks company, has added a new "twist" to the flavored malt beverage market (FMB), with the introduction of Smirnoff Twisted V (Five), the first line of fruit flavored malt beverages of its kind to be introduced into the US market. Smirnoff Twisted V uses natural flavors to create a unique tasting beverage that is smooth, flavorful and refreshing. It is currently available in four flavors -- Green Apple, Raspberry, Mandarin Orange and Cranberry.
"We are excited to bring Smirnoff Twisted V to
the vibrant FMB category," said Michael Ward, Diageo North America.
"This new line of flavorful alcohol beverage drinks is an example of
Diageo's commitment to innovative products that meet the evolving tastes of our
loyal adult consumers."
Twisted V, which features distinct "twisted"
packaging will launch a national television and print advertising campaign in
support of the new line and will include a social responsibility message that
adheres to Diageo's strict marketing code, the strongest in the industry.
The product line launched nationally during this past
holiday season in response to strong consumer interest in 16-week trial run in
markets across the country. Consumer response from those who tried the brand
indicated more than 90% would purchase the brand. Smirnoff Twisted V quickly
became the number two selling FMB across these markets and the product launch
has highlighted the viability and potential for future volume growth within the
FMB category. Smirnoff Twisted V will be manufactured in Diageo's Plainfield,
Illinois plant and will be similarly priced to premium beers.
4. HPNOTIQ Offers the Perfect Complement to
Today's Stylish Weddings
February 18, 2004
``Drink of Choice of Celebrities''
Meets All the Criteria For Spring and Summer Nuptials
|
|
Spring Beauty &
Bridal |
|
|
|
|
|
|
|
|
||||
|
|
|
||||
|
|
|||||
BARDSTOWN,
Ky.--(BUSINESS WIRE)- Well, it clearly has the "something blue" covered...But
HPNOTIQ Liqueur is also old (it contains aged Cognac), new (it has been in
national distribution for less than a year) and borrowed (it is based on the
time-honored French drink, Pineau Des Charentes), making it the ultimate spirit
accompaniment for a spring or summer wedding.
An alluring combination of fine Cognac,
triple-distilled vodka and proprietary tropical fruit juices, HPNOTIQ, owned by
Heaven Hill Distilleries, Inc., has taken the cocktail world by storm. Most
recently featured at the Grammy awards festivities, HPNOTIQ's icy aqua blue
color, stylish frosted champagne bottle and tart, not-too-sweet taste are
winning fans over by the millions. And with nationally known mixologists like
Gary Regan and Dale DeGroff extolling its virtues, HPNOTIQ makes the perfect
accessory for an unforgettable wedding.
Whether served in special recipes like a
"Something Blue" (HPNOTIQ, Champagne and mint leaf garnish) or a
"Bluely Yours" Cosmopolitan (HPNOTIQ, Citrus Vodka and white
cranberry juice), HPNOTIQ adds an element of style to any reception, providing
an upscale alternative to traditional wine, beer and champagne. Guests may
recognize HPNOTIQ from the many movies, music videos and events that have made
it the hottest new spirit launch in the nation, but even if they are trying it
for the first time, its delicious taste and mixability will have them raising
their glasses often. Plus, HPNOTIQ's aqua blue color is all the rage and makes
it easy to coordinate with wedding or shower themes. Visit www.hpnotiq.com, or contact info@hpnotiq.com to request the special
"Something Blue--HPNOTIQ" wedding planning brochure.
5. State Considers Easing
Revocation
By Vanessa Miller - Iowa City Press-Citizen
February 24, 2004
Liquor infraction wouldn't mean losing
multiple licenses
IOWA CITY, IA -- Alcohol-selling establishments could
be getting a break despite a local push to strengthen alcohol enforcement and
statewide efforts to increase underage drinking penalties.
Currently all alcohol licenses held by a business or
individual are revoked if one of the licensed establishments is charged with
serving an underage patron four times in three years. That means, should the
Ames Hy-Vee
qualify for license revocation, the Hy-Vee in Iowa
City would lose its license as well.
"We are proposing that if an establishment has a
fourth violation for selling to a minor, the revocation would only apply to the
individual license holder, not the whole corporation," said Lynn Walding,
administrator for the state's Alcoholic Beverages Division.
Iowa lawmakers discussed the proposed bill that would
dilute penalties for multiple-licensed retailers during a public safety
subcommittee meeting Monday. Other proposed legislation would make underage
alcohol possession punishable by prison time and driver's license suspension.
Walding said if approved, he expects this bill to be
the year's only change in alcohol laws pertaining to retailers.
"I am hopeful it will get out of subcommittee,
that seems to be the consensus on this bill," he said, adding that license
holders and the Alcoholic Beverages Division are pushing for the change.
"This has benefit for the retailers."
Walding said he is not aware of any multiple-license
holders who have had their corporate license revoked because they usually turn
in the individual license voluntarily upon the third violation. They go without
serving alcohol at the one site for three years - until their slate is wiped clean
- and then re-apply for a new license.
"That is pretty punitive to say that the entire
corporate license is at the whim of one location," said Al Dix, store
director of the Hy-Vee,
1720 Waterfront Drive. "I think it should change so that each license is
on its own rather than being with the whole corporation. I think it should be
individually handled."
Walding said the proposed bill also includes a change
in the language that would alter when alcohol license suspensions for lesser
violations would begin. Currently, an establishment's license is suspended for
30 days for a second conviction in two years, and 60 days for a third
conviction in three years.
The bill changes the word "conviction" to
"violation," meaning a court no longer has to rule before license
suspension can begin.
"In Iowa City, it may take six months before the
court makes a conviction," Walding said.
Jim Clayton, co-director of the Stepping Up Project,
a community coalition against underage drinking, said he would like to see the
bill differentiate between major corporations and bar owners with two to three
establishments.
"I have no problem with this because of the
economic impact it could have on Iowa should Hy-Vee lose its
corporate alcohol license," he said. "(But) a bar has a lot more
responsibility than a convenience store. If someone owns three bars, you are supposed
to be in charge of those bars. I think they should all be at risk."
6. Anheuser-Busch Unveils New
Alcohol Awareness Campaign
February 25, 2004
|
|
Spending on Responsibility Efforts Over
20 Years to Exceed $500,000,000 In 2004
ST. LOUIS, MO -- PRNewswire/ -- One
of the most-watched television events of the year will be the stage for the
introduction of a new spot from Anheuser-Busch in the fight against underage drinking,
part of the company's latest alcohol awareness campaign, "Responsibility
Matters." The brewer will unveil the new ad during the telecast of the
76th Annual Academy Awards ceremony Feb. 29, 2004.
The 30-second commercial, entitled "What A
Night," begins with three moms talking about what their sons are doing
together that evening. One mom thinks they went out for pizza, one thinks
they're playing basketball, and one thinks they're at the movies. It turns out
the boys actually did all three activities during the evening -- reinforcing
that when parents talk with their children and are involved in their lives,
kids will make smart choices, including not drinking when they're underage.
This is the second spot in the new
"Responsibility Matters" campaign. The first ad featured country
singer Tim McGraw and the L.A. Lakers' Rick Fox envying the special attention a
designated driver receives. It aired during the 2004 Super Bowl broadcast.
"The new theme says in a few words what research,
practical experience and common sense say are most important in addressing all
forms of alcohol abuse -- responsibility matters," said John Kaestner,
vice president of Consumer Affairs at Anheuser-Busch.
Kaestner explained that efforts that have urged
greater personal responsibility are paying off. He noted that according to the
U.S. Department of Transportation, drunk-driving fatalities among adults have
declined 37 percent since 1982. Among teens, drunk-driving fatalities plunged
61 percent since 1982. Further, 82 percent of adolescents are doing the right
thing by not drinking, according to the U.S. Department of Health and Human
Services.
Kaestner also explained that Anheuser-Busch has
promoted responsibility messages for nearly 100 years, beginning with an ad
that ran in 1914 with the message "Budweiser means moderation."
Over time, Anheuser-Busch and its network of more than
600 beer distributors have implemented a wide range of educational efforts to
fight abuse. In 1985, the company became the first in the brewing industry to
bring responsibility messages to network television with its "Know When To
Say When" campaign, which encouraged adults to drink responsibly.
Anheuser-Busch's newest alcohol awareness initiative,
"Responsibility Matters," reinforces and encourages adults to drink
moderately, designate a driver or call a cab if they may have had too much to
drink, and talk to their children about underage drinking. The new ads were
created by DDB Chicago and will appear in national prime time network, cable programs
and in sports programming. Radio, print and billboard ads are also part of the
campaign.
Kaestner explained that Anheuser-Busch distributors
also play a key role in fighting abuse through implementing effective
community-based programs. They implement efforts to help train bartenders,
waitresses, convenience store clerks and others in proper serving techniques
and how to handle check IDs to prevent illegal sales. In addition, distributors
bring speakers to high schools and colleges to talk with young people about
making smart, safe decisions and respecting themselves and the law.
Distributors also provide educational materials free of charge to parents of
middle, high and college-age children to help them initiate discussions about
drinking.
"There is no doubt that our efforts have helped
promote responsible drinking among adults, as well as encouraging parents to
sit down with their children and talk about important issues such as underage
drinking," said Kaestner. "When it comes to fighting underage drinking
and drunk driving, we all need to be a part of the solutions to these issues.
When you think about it, it's responsibility that really matters."
Since 1982, Anheuser-Busch and its wholesalers have
invested more than $465 million in alcohol awareness and education efforts to
help fight underage drinking and drunk driving and to promote personal
responsibility. For more information on these efforts and the progress being
made, visit http://www.beeresponsible.com
.
