After the Ban: The Japanese Market for U.S. Beef, April 2007

(2007) After the Ban: The Japanese Market for U.S. Beef, April 2007. Iowa State University

[img]
Preview
PDF
07mbp12.pdf

Download (307kB)

Abstract

In the months following the reopening of the Japanese market to imports of U.S. beef on July 26, 2006, Japanese importers were unable to procure adequate supplies. This paper discusses reasons for early supply shortages and some of the policy and trade issues that will affect demand for U.S. beef in the short to medium term. The paper also discusses current marketing efforts for domestic and imported beef, new marketing technologies, and general consumer trends. The information presented in this paper includes on-site observations and data from meetings with Japanese importers and retailers and industry experts during market research in Tokyo and Osaka in November 2006.

Item Type: Departmental Report
Keywords: age verification, beef traceability, food safety, Japan, marketing
Subjects: Business and industry > Economic development
Agriculture and food production > Livestock > Cattle
Agriculture and food production > Livestock
ID Code: 5089
Deposited By: Margaret Barr
Deposited On: 06 Jun 2007
Last Modified: 06 Jun 2007
URI: http://publications.iowa.gov/id/eprint/5089

Actions (login required)

View Item View Item