Business Organization and Coordination in Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa, November 2005

(2005) Business Organization and Coordination in Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa, November 2005. Iowa State University

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Abstract

We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa pork niche-marketing firms. We describe and analyze each firms management of five key organizational challenges: planning and logistics, quality assurance, process verication and management of �credence attributes,� business structure, and profit sharing. Although each firm is engaged in essentially the same activity, there are substantial differences across the two firms in the way production and marketing are coordinated. These differences are partly explained by the relative size and age of each firm, thus highlighting the importance of organizational evolution in agricultural markets, but are also partly the result of a formal organizational separation between marketing and production activities in one of the firm.

Item Type: Departmental Report
Keywords: Specialty hogs, coordination, contracting, organizational design, niche markets
Subjects: Business and industry > Economic development
Business and industry
Agriculture and food production > Livestock > Hogs
ID Code: 3113
Deposited By: Margaret Barr
Deposited On: 12 Dec 2005
Last Modified: 12 Dec 2005
URI: http://publications.iowa.gov/id/eprint/3113

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