The Collective-Quality Promotion in the Agribusiness Sector: An Overview, October 2005

(2005) The Collective-Quality Promotion in the Agribusiness Sector: An Overview, October 2005. Iowa State University

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Abstract

This paper reviews the economic effects of collective-quality promotion through a survey of the recent literature devoted to common labeling and professional groups. Benefits and costs of common labeling and professional groups for improving quality are detailed. Some empirical facts are presented, mainly focusing on some European examples, since many European countries have a long history of producer-owned marketing programs. This paper shows that in some cases the collective-quality promotion can be a successful strategy for firms/farmers.

Item Type: Departmental Report
Keywords: collective-quality promotion, labeling, marketing organization, quality signals
Subjects: Agriculture and food production > Agricultural finance
Business and industry > Economic development
ID Code: 3010
Deposited By: Margaret Barr
Deposited On: 02 Nov 2005
Last Modified: 02 Nov 2005
URI: http://publications.iowa.gov/id/eprint/3010

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