Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer’s Brand in the Cattle Industry, May 2005

(2005) Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer’s Brand in the Cattle Industry, May 2005. Transportation, Department of

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Abstract

This manuscript reports on a project to examine the feasibility of extensive radio frequency identification (RFID) tagging to determine product provenance in the meat production industry. The investigators examined existing technologies and meat production processes as well as emerging technologies in RFID tagging to assess the potential of RFID technologies for provenance assurance. While RFID technologies hold tremendous promise for traceability, the current state of the technology and production process creates challenges for effectively creating full traceability. However, RFID holds tremendous potential for improving processing throughput, which will help make RFIDbased traceability more attractive for adoption by meat processors.

Item Type: Departmental Report
Keywords: brand marketing, provenance assurance, radio frequency identification(RFID), traceability.
Subjects: Agriculture and food production > Livestock > Cattle
Agriculture and food production > Livestock
Agriculture and food production
ID Code: 2809
Deposited By: Margaret Barr
Deposited On: 12 Sep 2005
Last Modified: 12 Sep 2005
URI: http://publications.iowa.gov/id/eprint/2809

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